Majid Al Futtaim Group, a leading developer and operator of shopping malls, retail, and leisure establishments across the Middle East, Africa, and Asia, has announced the opening of Poltrona Frau’s first standalone store in Saudi Arabia at Centria Mall, Riyadh. This milestone reflects significant growth for the brand across the region and marks the third Poltrona Frau location in the Gulf Cooperation Council (GCC) countries. The store is part of Majid Al Futtaim’s broader strategy to expand its portfolio of luxury home furnishing brands in the Middle East.
The Riyadh flagship store, located on the first floor of Centria Mall—a premier destination for global luxury fashion brands in Riyadh—spans 320 square meters. It offers carefully curated living environments alongside a dedicated materials library, providing customers with hands-on opportunities to design their interiors, showcasing the brand’s commitment to exquisite craftsmanship and attention to detail. Designed by the multidisciplinary studio AMDL CIRCLE under the supervision of architect Michele De Lucchi, the store’s aesthetic evokes the warmth and intimacy of a modern home, featuring rich materials, warm color palettes, and handcrafted details.
Fahad Ghanem, CEO of Majid Al Futtaim Lifestyle, commented:
“Saudi Arabia represents a key market for the growth of Majid Al Futtaim and Poltrona Frau, especially with the rising demand for design-led luxury living. This opening builds on the strong momentum following the brand’s debut in a global shopping center at Mall of the Emirates and the launch of its local e-commerce platform. This expansion aligns with our strategy to strengthen the presence of world-class brands in the region, delivering high-quality, integrated experiences across multiple channels.”
Nicola Coropulis, CEO of Poltrona Frau, added:
“Following successful openings in Kuala Lumpur, Bangkok, and São Paulo, our presence in Riyadh reinforces our position in a region increasingly aligned with our values of timeless elegance and superior craftsmanship. In partnership with Majid Al Futtaim, this flagship Saudi store will support the growth of our residential and contract business, enabling us to serve individual customers as well as large-scale projects in hospitality, corporate, and public sectors.”
The new flagship store will showcase Poltrona Frau’s most iconic creations, including the 1919 Chair, Vanity XC Chair, Archibald Sofa, pieces from The Five Seasons 2025 collection, and highlights from the Imagine 2024 collection. For the first time in the region, the Blisscape sofa, designed by Ludovica Serafini and Roberto Palomba and recently unveiled at Salone del Mobile, will be available, shipped directly from the brand’s Milan flagship. The store will also feature the Mallorca rug from the Sahrai Underwaterlife summer collection and selected pieces from Schiatti Collezioni, the Tuscan woodworking workshop acquired by Poltrona Frau in 2018.
To celebrate the opening, a master craftsman from Poltrona Frau will demonstrate the brand’s artisanal techniques live in-store, offering a rare insight into the expertise and skill that have distinguished Poltrona Frau for over a century. This event embodies the values of L’Atelier dei Saperi, a recently launched initiative aimed at preserving artisanal skills through knowledge transfer across generations.
Poltrona Frau’s entry into the Saudi market marks a strategic milestone in its regional expansion, reinforcing the brand’s commitment to meeting growing GCC demand for design-driven, timeless luxury living. In partnership with Majid Al Futtaim, the brand is poised for sustainable growth while continuing to strengthen its presence in the region’s premier luxury destinations.
