Neymar Jr. once again proved that his passion for exceptional timepieces is just as strong as his love for football. During the 2026 FIFA World Cup, the Brazilian superstar was spotted wearing an extraordinary Rolex Lady-Datejust Ref. 279458RBR, a dazzling creation fully set with diamonds and crafted in 18k yellow gold.
A Rare Rolex That Commands Attention
While the Lady-Datejust collection is traditionally associated with elegant proportions, Neymar effortlessly transformed the 28mm timepiece into a bold luxury statement. The watch features an 18-karat yellow gold case completely adorned with brilliant-cut diamonds, creating a striking sparkle that perfectly complements his signature style.
With a retail price of $159,200, the watch reflects Rolex’s mastery of combining timeless craftsmanship with exceptional gem-setting, making it one of the most eye-catching pieces seen during this year’s tournament.
Luxury Beyond the Football Pitch
Neymar has long been regarded as one of football’s biggest watch collectors, regularly appearing with sought-after creations from Rolex, Richard Mille, Audemars Piguet and Patek Philippe. His latest Rolex choice once again demonstrates his appreciation for rare, conversation-starting timepieces that blend prestige with individuality.
The diamond-covered Lady-Datejust stood out as one of the most luxurious accessories worn by any player throughout the World Cup, reinforcing Neymar’s reputation as one of football’s most stylish figures.
The End of an Era?
Brazil’s 2026 FIFA World Cup campaign has officially come to an end, and many football fans believe this could mark Neymar’s final appearance at the tournament as an active player. Whether or not that proves to be true, his legacy extends well beyond the pitch.
From unforgettable football moments to an enviable collection of luxury watches, Neymar continues to influence both the sporting and luxury worlds. As his career enters a new chapter, one thing remains certain: collectors and watch enthusiasts will continue watching his wrist almost as closely as they watched his performances on the field.
