Gucci is pleased to announce that the Cruise 2026 collection will be unveiled in Florence, at the House’s historic Archive in Palazzo Settimanni on via delle Caldaie.

A landmark deeply interwoven into Gucci’s heritage, Palazzo Settimanni is located in the heart of the Florence’s Oltrarno district, a neighborhood long associated with artistry and craftsmanship. Acquired by Gucci in 1953, the building has served over time as a workshop, factory, showroom, and, since 2021, the home of the Gucci Archive. Meticulously restored to unveil centuries of architectural history, the Archive today stands as a dynamic space where past and present converge – housing Gucci’s most iconic creations and embodying its enduring spirit of innovation.


