In a unique celebration of craftsmanship and heritage, the OMEGA boutique at the Dubai Mall hosted a special immersive exhibition in February. The experience offered visitors a rare opportunity to explore 90 years of OMEGA’s legacy as the Official Timekeeper of the Olympic Games, highlighting the brand’s remarkable journey in sports precision and innovation.
A dedicated section of the boutique was transformed into a storytelling space showcasing OMEGA’s rich history with the Olympics. Visitors were guided through archival photographs and real displays of modern timekeeping equipment, including devices currently used at the ongoing Winter Olympics Milano Cortina 2026. The setting perfectly blended history and innovation, capturing the essence of OMEGA’s long-standing role in global sports.
The exhibition also featured a selection of classic OMEGA watches associated with past Olympic Games. However, the main highlight was the introduction of three special-edition timepieces crafted for Milano Cortina 2026:
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The OMEGA Seamaster 37 mm Milano Cortina
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The OMEGA Speedmaster 38 mm Milano Cortina
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The OMEGA Seamaster Diver 300M Milano Cortina
Each model showcases a unique tribute to the Winter Olympics.
The Seamaster 37 mm features a commemorative medallion on its polished caseback, honouring the Milano Cortina 2026 emblem. The Speedmaster 38 mm, inspired by winter aesthetics, includes a white varnished dial with blue frosting, marked by a “finger trace” that forms a pattern based on the “26” from the official emblem.
The Seamaster Diver 300M embraces a striking winter design with its white ceramic and grade-5 titanium construction, paired with a white rubber strap. Its titanium caseback carries a stamped Milano Cortina 2026 emblem, reinforcing its Olympic connection.
With 32 Olympic editions timed since 1932, OMEGA continues to stand at the forefront of sports precision. Once again, the brand returns as Official Timekeeper for the Milano Cortina 2026 Winter Olympics, adding another chapter to its extraordinary legacy in international sport.
