2025 marked a centennial celebration for Rolls-Royce’s iconic Phantom, the pinnacle of the brand’s craftsmanship and luxury. The year highlighted the rich history of the Phantom, from models that defined elegance and smoothness across decades to influential figures in art, music, business, and public life who made the Phantom their companion.
As part of the celebrations, Rolls-Royce unveiled the Phantom Centenary Collection, a limited series of 25 bespoke vehicles, showcasing the finest in craftsmanship and innovation. Each car features a custom centenary plaque, unique interiors inspired by the car’s storied past, and details honoring legendary clients and timeless designs.
Special editions such as Phantom Dragon, Phantom Cherry Blossom, and Phantom Lace celebrate global artistry and heritage, integrating intricate embroidery, unique wood inlays, and bespoke interior design.
The centennial festivities spanned five continents, including events at Villa d’Este, Goodwood, Pebble Beach, and select Middle Eastern cities, celebrating the Phantom’s enduring presence in culture, music, and design.
Looking forward, Rolls-Royce continues to expand its Bespoke capabilities in Goodwood, ensuring that the Phantom remains a symbol of luxury, innovation, and excellence for the next 100 years.
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