In the world of ultimate luxury, exclusivity goes beyond design and performance—it becomes a personal statement of taste and identity. This is perfectly embodied by the Rolls-Royce Phantom equipped with Rolex-inspired wheels, a bespoke modification merging high-end automotive craftsmanship with the artistry of luxury watchmaking.
Wheels That Function as Real Watches
These wheels are more than a decorative touch—they are fully functional timepieces. German jeweler Klaus Gawron, in collaboration with Novitec, crafted four oversized wheels inspired by the iconic Rolex Submariner.
The wheels serve as giant watch dials, complete with precise minute markers, mechanical details reminiscent of classic watch movements, and the signature diving bezel. As they rotate, the wheels display time just like a traditional watch, turning the car itself into a moving horological masterpiece.
Details That Speak Luxury
Each wheel bears an inscription in German meaning “Your favorite jeweler on the Kö,” referencing Königsallee in Düsseldorf, one of Europe’s most prestigious shopping streets. This subtle detail perfectly ties the car to its owner’s identity and the world of luxury craftsmanship.
A Car That Reflects Its Owner
The Phantom belongs to Klaus Gawron, owner of the Klaus Gawron store specializing in watches and jewelry. Parked in front of his boutique, the car forms a seamless dialogue between his profession and passion, effectively becoming a mobile luxury statement that reflects both personality and prestige.
Rolls-Royce and Watchmaking: A History of Collaboration
This isn’t the first time Rolls-Royce has partnered with the world of haute horology. The Droptail previously featured an Audemars Piguet watch integrated into its dashboard, selling for a record $30 million, or approximately 9.3 million Kuwaiti Dinar.
Conclusion
When Rolls-Royce meets Rolex, the result is not just a car—it’s a moving work of art. This bespoke Phantom demonstrates that true luxury lies in the details, and that even time itself can become part of automotive design.
