Clarios, the global leader in advanced low-voltage battery solutions and the company behind the VARTA brand, is unveiling its expanded product lineup at Automechanika Dubai 2025, taking place from December 9–11. The company is presenting newly enhanced battery technologies, including a streamlined color-coded portfolio and improved digital tools designed specifically for the region’s demanding automotive environment and rapidly evolving mobility ecosystem.
At its stand in Za’abeel Hall 1, booth Z1-A22, Clarios highlights the exceptional reliability of VARTA batteries—especially in one of the world’s most challenging climates. Extreme heat in the Middle East, combined with the shift toward new mobility systems featuring diverse powertrains and advanced electronics, creates unique requirements for low-voltage energy solutions.
The expanded VARTA lineup introduces innovative heat-resistant technologies tailored to Gulf weather conditions. The new VARTA AGM H3 and VARTA EFB H9 batteries for passenger vehicles are engineered to offer enhanced heat resilience and longer service life in temperatures consistently exceeding 40°C. For commercial vehicles, the company has introduced the new EFB A-Type battery within the VARTA ProMotive range, with the AGM B-Type set to follow in the coming weeks.
Covering 99% of market applications, the portfolio supports all types of powertrains—from conventional internal combustion engines to hybrid and fully electric vehicles, which continue to gain market share across the GCC.
Essential Solutions for Regional Fleet Operators
Commercial fleets across Saudi Arabia, Kuwait, Qatar, Bahrain, the UAE, and Oman will greatly benefit from VARTA’s advanced AGM technology. Beyond reducing downtime and operational costs, these batteries contribute to lower fuel consumption and reduced carbon emissions—key priorities for the region’s transportation and logistics sectors.
The VARTA ProMotive AGM batteries have earned certification from TÜV Nord, the global leader in independent testing and high-safety standards. Tests demonstrated a remarkable 73% reduction in idling time for AGM-equipped commercial vehicles.
As electric commercial vehicles gain momentum in the Middle East, AGM batteries ensure reliable operation of critical low-voltage functions including lighting, braking, and steering.
Simplifying Battery Selection for Regional Partners
Visitors to the Clarios stand can explore the new color-coded VARTA portfolio, designed to simplify battery selection for distributors, workshops, and technicians across the Gulf region:
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SLI Battery (Blue Label): Ensures fast, reliable engine starts for conventional vehicles.
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EFB Technology (Silver Label): Ideal for vehicles with start-stop systems and for commercial applications.
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AGM Battery (Gold Label): Tailored for high-demand applications, including modern start-stop systems, EVs, and commercial vehicles, with guaranteed performance under high temperatures.
Speaking about the launch, Therese Guesdon, Vice President of Aftermarket EMEA at Clarios, said:
“The unique climate conditions of the Gulf region require batteries that exceed standard specifications. Our color-coded portfolio helps partners across the GCC choose the right technology with full confidence.”
Arabic-Enabled Digital Platform Launch
A major highlight of Clarios’ participation is the launch of the new VARTA digital platform in both English and Arabic. The platform streamlines daily operations for distributors, workshops, and fleet operators, and features an intelligent “Battery Finder” tool that delivers precise recommendations for every vehicle model.
The platform also includes an integrated training portal offering technical education and continuous updates, alongside a dedicated fleet-management module and an advanced Total Cost of Ownership (TCO) calculator—crucial for large fleet operators aiming for maximum efficiency and ROI.
Strong Commitment to the GCC Region
With Dubai serving as a strategic hub, Clarios continues to strengthen its presence across the GCC, including Saudi Arabia, Kuwait, Qatar, and neighboring Gulf markets. The company is deepening its regional partnerships with leading distributors and expanding collaboration with workshops and technicians to ensure comprehensive coverage and optimized service.
