Selfdrive Mobility, the UAE’s leading smart mobility technology company, has achieved another milestone with the commercial launch of SIA (Smart Intelligent Assistant) — the region’s first AI-powered, multilingual car rental booking system. Designed to transform the way customers search for and reserve vehicles, SIA sets a new benchmark in smart mobility both regionally and globally.
A New Era of Smart Mobility Solutions
Available directly via mobile devices and the company’s website, SIA enables users to search, compare, and book cars simply by sending a message in their preferred language. The system ensures a faster, smarter, and more personalized experience that blends convenience with innovation.
“With the commercial launch of our AI-based SIA assistant, we are elevating the future of mobility by turning complex, multi-step booking processes into seamless, human-like conversations,” said Soham Shah, Founder and CEO of Selfdrive Mobility.
He added, “SIA is available in English, Arabic, Mandarin, and other major regional languages, offering users an intuitive and inclusive experience.”
Empowering Global Communication Through AI
SIA supports over 40 languages, including English, Arabic, Hindi, Mandarin, Malayalam, Russian, Tamil, Marathi, and Bengali, making it one of the most inclusive smart mobility technologies ever created.
Trained on more than 2.5 million user sessions, the assistant delivers deep contextual understanding, accurate recommendations, and real-time customization that adapt to each user’s preferences.
Seamless, Secure, and Instant Payments
Built around trust, simplicity, and speed, SIA integrates a state-of-the-art payment infrastructure that supports Mastercard, Visa, American Express, and Apple Pay. Users can confirm bookings instantly via a secure payment link, completing the entire process in seconds.
All transactions are protected by advanced encryption and global data security standards, ensuring full privacy and reliability throughout every booking.
Aligned with the UAE’s Vision for AI Innovation
The launch of SIA reinforces the UAE’s leadership in artificial intelligence and digital innovation, aligning with national strategies that focus on human-centered, data-driven smart growth.
Recent studies show that 94% of UAE-based companies view AI as a key driver of business transformation — positioning the country among global leaders in smart technology adoption.
SIA stands as a testament to this commitment, being a “Made in the UAE” innovation redefining how users interact with mobility platforms worldwide.
Enhancing Human-Centric Smart Mobility
The new system automates routine inquiries such as price checks, availability searches, and booking confirmations, freeing up customer service teams to deliver more personalized support.
“We believe in the power of AI to accelerate operations while preserving human touch,” said Shah.
“This ensures a future where intelligent, efficient, and human-centered services coexist seamlessly.”
Since its trial phase, Selfdrive Mobility has recorded a 25% increase in AI-driven bookings, reflecting rising consumer trust and enthusiasm for interactive mobility solutions.
To celebrate the official launch, the company is offering exclusive discounts:
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AED 100 off on monthly rentals
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AED 50 off on daily or weekly bookings made through SIA.
Looking Ahead: The Future of Intelligent Mobility
The introduction of SIA marks the first step toward Selfdrive Mobility’s broader AI ecosystem, which will soon expand across the GCC and other operating markets. Future updates will further enhance personalization, accessibility, and global connectivity in the smart mobility sector.
