In a beautiful blend of artistry and elegance, Boucheron proudly welcomes Charlotte Le Bon as its new ambassador. The acclaimed actor, director, and visual artist brings a contemporary sensibility and authentic creativity that perfectly echo the Maison’s heritage of freedom and boldness. With her multifaceted artistic background — from cinema to visual art — Charlotte embodies the refined yet daring spirit that has long defined Boucheron’s DNA.
Born in Quebec and based in Paris since 2010, Charlotte Le Bon has built a career defined by depth and artistic curiosity. Her performances in French and international films by directors such as Laurent Tirard, Robert Zemeckis, and Celine Sallette have established her as one of the most intriguing talents of her generation.
Beyond the screen, Le Bon expresses her creativity through painting, lithography, and analog photography, exploring contrasts between light and shadow, nature and emotion. Deeply inspired by her grandmother, Françoise Pilon, she views art as a bridge between imagination and human connection — a philosophy that aligns seamlessly with Boucheron’s vision of jewelry as an intimate form of self-expression.
Her artistic journey naturally evolved into directing, with her short film Judith Hotel premiering at Cannes in 2018, followed by her debut feature Falcon Lake in 2022, which won multiple awards, including the Louis Delluc Prize for Best First Film. In 2024, she portrayed Niki de Saint-Phalle in Niki, a Cannes-selected biopic, and appeared in The White Lotus Season 3, further solidifying her place among today’s most versatile creatives.
Now, as the new face of Boucheron, Le Bon represents the Maison’s modern spirit — independent, visionary, and unapologetically authentic. “Boucheron embodies boldness and freedom — two values I try to uphold every day,” she shared.
The collaboration was celebrated in Los Angeles on October 22, 2025, where Boucheron hosted an intimate reception unveiling a short film starring Charlotte Le Bon and Colman Domingo, symbolizing the Maison’s growing relationship with the world of cinema.
“Charlotte is the perfect embodiment of Boucheron’s spirit,” said Hélène Poulit-Duquesne, CEO of Boucheron. “Her energy, humor, and creative vision reflect the audacious and contemporary nature of our jewelry.”
With this partnership, Charlotte Le Bon and Boucheron unite two worlds — fine jewelry and cinematic artistry — in a celebration of authenticity, freedom, and timeless allure.
