A new era of luxury mobility begins in Abu Dhabi. ROX Motor has officially unveiled its flagship SUV, the ROX ADAMAS, in collaboration with the Abu Dhabi Investment Office (ADIO) — a milestone that highlights the growing synergy between China and the UAE in shaping the future of sustainable, advanced transportation.
A Global Launch from the Capital of Innovation
The world premiere of the ROX ADAMAS took place alongside the inauguration of the Borouge–ROX Innovation Lab, a cutting-edge facility dedicated to developing advanced automotive materials. This initiative strengthens Abu Dhabi’s reputation as a global hub for industrial innovation and next-generation mobility solutions.
Through bold vision, advanced engineering, and strategic partnerships, ROX Motor has achieved remarkable global expansion in just three years, launching its first model, the ROX 01, and entering over 30 international markets. The collaboration with ADIO offers a dynamic platform for localization and user-centric innovation across the region.
The Power of Collaboration
Mohammed Al Kamali, CEO of Industry and Trade at ADIO, stated:
“The launch of the ROX ADAMAS from Abu Dhabi reflects the emirate’s position as a world leader in innovation and future industries. Our collaboration with ROX Motor and Borouge demonstrates how global innovation can create sustainable mobility ecosystems and open new opportunities for investment and knowledge-driven growth.
Jarvis Yan, Founder and CEO of ROX Motor, added:
“ROX ADAMAS represents the next phase of our international strategy and our long-term commitment to Abu Dhabi as a partner in redefining luxury mobility.”
“Gliding Luxury”: Performance Meets Elegance
Inspired by its philosophy “Gliding Luxury,” the ROX ADAMAS combines power, precision, and sophistication. Engineered for confidence and seamless control, it offers an unmatched driving experience across highways, dunes, and mountain terrains.
Available in six- and seven-seat configurations, the ADAMAS caters to family travel, long adventures, and everyday comfort. Powered by ROX’s next-generation REEV system, it delivers a 235 km electric range and a total range of 1,226 km, with 350 kW dual-motor AWD and 0–100 km/h acceleration in 5.5 seconds. Its air suspension with adaptive damping (DCC) ensures a smooth ride on all terrains, while features like off-road cruise control and hill descent assist guarantee superior safety and stability.
Intelligent Luxury from the Inside Out
Inside, the ROX ADAMAS integrates the ROX OS smart cockpit powered by the Qualcomm 8155 chip, with Arabic voice control, multi-screen interaction, and OTA updates. It also includes L2+ driver assistance, interior and exterior V2L power outlets, and a roof-edge canopy with rear-gate kitchen setup, turning outdoor moments into refined experiences.
Redefining Global Luxury Mobility
Born from Chinese innovation and refined through Abu Dhabi’s excellence, the ROX ADAMAS embodies the shared belief that true luxury comes from collaboration and progress. This launch marks just the beginning of ROX Motor’s integrated approach, combining luxury, sustainability, and adventure to inspire the next generation of mobility solutions and set a new global benchmark for industrial cooperation.
