Citi has officially launched its advanced artificial intelligence (AI) tools in the UAE and across the Middle East and Africa, marking a significant milestone in the bank’s commitment to innovation and digital transformation. This move promises to enhance both employee productivity and customer experience, setting a new benchmark in the regional banking sector.Citi announced today the rollout of its cutting-edge AI tools across its operations in the UAE and the broader Middle East and Africa region. Maria Ivanova, CEO and Head of Banking for Citi Group in the UAE, North Africa, and the Levant, stated:
“The launch of AI tools in the UAE and the region demonstrates Citi’s unwavering commitment to adopting the latest technologies to serve our clients and empower our employees. These developments will not only enhance our productivity but will also usher in a new era of innovation and customer-centric solutions across the region.”
During the launch event in Dubai, Shamsa Al Falasi, CEO and Head of Banking at Citi UAE, added:
“The introduction of advanced AI tools represents a pivotal moment in our operations within the country. This technology will significantly enhance our internal capabilities and efficiency, while supporting our teams to deliver exceptional customer service. These innovations are specifically designed to meet the dynamic needs of the UAE market, reaffirming our commitment to leveraging leading solutions to drive growth and support the nation’s digital transformation vision.”
Global and Regional AI Expansion
Citi’s advanced AI capabilities are now available to approximately 175,000 employees globally, across 80 markets. This extensive rollout includes a strong focus on the Middle East and Africa, where the tools are deployed in over 20 markets. This expansion underscores Citi’s commitment to empowering its employees with the latest technology to enhance efficiency and elevate service delivery worldwide.
Boosting Productivity, Efficiency, and Customer Service
The new suite of tools is designed to increase employee productivity and operational efficiency across the bank. By leveraging AI capabilities, employees can simplify complex tasks, automate routine processes, and gain deeper analytical insights from data, freeing up time to focus on strategic initiatives and high-value activities. Additionally, these tools are set to revolutionize customer service by enabling faster, more personalized, and effective interactions, improving the overall client experience.
