Epson, a global technology leader, launches its 2025 Back-to-School campaign featuring global superstar Shakira as the META-CWA brand ambassador. The initiative focuses on fostering creativity, innovation, and collaboration among students and educators.
Unlocking Creativity Through EcoTank Purchases:
Purchasing select Epson EcoTank printers grants students access to a variety of extracurricular activities, including coding workshops, arts & crafts, sports, and 1-on-1 tutoring in core subjects. Both online and in-person programs are offered to cater to diverse learning styles.
Addressing the Creativity Gap:
A NASA-commissioned study revealed that only 2% of adults retain the creative genius shown by children aged 4-5. Epson aims to counteract this decline through initiatives that encourage active exploration and imaginative thinking outside the classroom.
Shakira: The Face of Youth Innovation:
The collaboration with multi-Grammy-winning artist and UNICEF Goodwill Ambassador Shakira emphasizes the campaign’s mission: empowering youth to express themselves boldly and creatively. Her involvement highlights the alignment of artistic innovation with educational growth.
Commitment to Learning and Innovation:
Epson’s Back-to-School 2025 campaign demonstrates its dedication to interactive classroom tools, nurturing both academic success and creative expression. The campaign runs from 10 August to 10 October in the Middle East, with select dates for North Africa.
