A new hub designed to elevate innovation and creativity in the regional fragrance market
International Flavors & Fragrances Inc. (NYSE: IFF), a global leader in flavors, fragrances, food ingredients, biosciences, and health solutions, has officially inaugurated its new 2,000-square-meter Creative Center for Fragrances in Dubai Science Park. This cutting-edge facility is set to enhance IFF’s ability to offer its clients world-class service, combining groundbreaking fragrance design with the fast-growing regional demand for luxury and innovation.
Speaking on the occasion, Erik Fyrwald, IFF’s Global CEO, highlighted the strategic importance of the Middle East in the company’s global growth. “The region is poised to become a USD 7 billion market by 2034, driven by expanding e-commerce, rising disposable income, growing demand for luxury products, and the region’s deep cultural connection to fragrance. Our new Creative Center in Dubai strengthens our ability to serve this vibrant market, accelerating the development of innovative solutions tailored to the refined tastes of local consumers.”
The new facility features a fusion of advanced technology and artistic design, inspired by the region’s rich cultural heritage. It includes a state-of-the-art Fragrance Creation Studio, a traditional Majlis with Middle Eastern aesthetics, and a fragrance training academy. Additionally, the center boasts a semi-industrial production robot, streamlining product development and time-to-market across the region.
The center is built to respond to the evolving and unique preferences of regional consumers, offering tailor-made, high-performance fragrance solutions. By working closely with clients, IFF aims to redefine fragrance creation—enhancing quality, formulation engineering, and scent delivery systems.
Ana Paula Mendonça, President of IFF’s Fragrance division, emphasized that the center includes specialized rooms for evaluating a wide spectrum of fragrances—from high-end perfumes to home care, fabric care, and beauty products. “This advanced facility will empower our experts to deliver outstanding olfactive experiences, ensuring every creation resonates with consumers and meets the highest standards of excellence.”
Sabria Mofleh, Head of Luxury Fine Fragrance at IFF, described the Dubai studio as a regional extension of IFF’s renowned facilities in Grasse and Shanghai. “These creative hubs allow global perfumers to express their talent and innovation alongside leading local, regional, and international brands.”
Marwan Abdulaziz Janahi, Senior Vice President of TECOM Group – Dubai Science Park, underlined the global impact of innovation. “Dubai Science Park stands as a beacon of scientific progress, attracting the brightest minds from around the world. This Creative Center is a testament to our commitment to advancing Dubai’s R&D ambitions and supporting the D33 economic agenda.”
Notably, IFF’s fragrance creation team has been based in Dubai for over 15 years, playing a key role in the global rise of several iconic brands from the Middle East. Many of their creations have transcended regional borders, establishing themselves as global fragrance icons.
Beyond perfumery, IFF’s Dubai Science Park facility also supports groundbreaking work in flavor, food ingredients, and biosciences—serving the food and beverage industry with advanced solutions.
