COS celebrates the 2025 Lunar New Year and Year of the Snake, a time for fresh beginnings, renewal, and opportunity, with a campaign highlighting new energy and good fortune. The collection features limited-edition bags, bag charms and a capsule of seasonal ready-to-wear pieces in a fresh colour palette.
Four repurposed leather bag charms sit at the heart of the collection, merging modern design with traditional knots, each welcoming new possibilities for the year ahead. The charms feature hand-made decorations, each a little different from the next – elements that form the true essence of individuality. Mini bags in leather or suede complement the charms, which can be mixed and matched based on favourite colour combinations or individual sentiments.
The Cross knot is associated with good fortune, bringing prosperity and new beginnings, complemented by Yellow Jade, symbolising a long life. The Peace knot represents peace and harmony, while its Clear Quartz stone is believed to have healing properties and amplify positive energy. The Ice Blossom knot is thought to turn dreams into reality, and the Jade is believed to attract wealth, success and love. Finally, the Double Ear knot symbolises a union of two people, with the Rose Quartz pairing representing all forms of unconditional love.
Continuing to celebrate the renewal of life, COS offers a capsule collection of ready-to-wear pieces that embrace spring’s vibrant and lively hues inspired by the harmonious coexistence of elements found in nature, where new life begins. Collection highlights include soft knitwear, tailoring and accessories.
The capsule will launch online and in selected COS stores starting in January, and the exclusive artwork will be displayed in select stores across China, Singapore and Malaysia.
Limited-edition Bag Charms:
Fortune
The Cross knot is associated with good fortune, bringing prosperity and new beginnings. Yellow Jade symbolises long life.
Good Luck
The Ice Blossom knot is believed to turn dreams into reality; Jade is thought to attract wealth, success, and love.
Harmony
The Peace knot represents peace and harmony, while Clear Quartz is believed to have healing properties and amplify positive energy.
Togetherness
The Double Ear knot symbolises a union of two people – the Rose Quartz pairing represents all forms of unconditional love.
