Asteri Beauty, an innovative start-up in the beauty industry, is thrilled to announce that it has officially achieved B Corp certification, a significant milestone that demonstrates the company’s commitment to balancing profit with purpose. Asteri Beauty is tremendously proud to have achieved it and be the trailblazers in the region.
B Corp certification is awarded to businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. By achieving this certification, Asteri Beauty joins a global community of businesses dedicated to creating a positive impact on the world.
“We are incredibly proud to be recognized as a B Corp,” said Sara Al Rashid, founder of Asteri Beauty. “This certification reflects our ongoing commitment to sustainability, ethical sourcing, and community engagement. It empowers us to continue prioritizing the needs of our customers and the environment while cultivating a positive change in the beauty industry.”
“The rigorous assessment process involved evaluating the company’s practices in areas such as environmental impact, employee benefits, community engagement, and governance. Asteri Beauty has implemented various initiatives, including ethical sourcing, eco-friendly packaging, employee welfare programs, community outreach as well as cultural awareness between the 17 different nationalities working in their central head office” said Lisa Gaynor, Head of New Product Development & Sustainability.
As a B Corp, Asteri Beauty pledges to uphold the highest standards of social responsibility and to continuously improve its practices. With this certification, the company is well-positioned to inspire other businesses in the beauty sector to embrace responsible practices that benefit not only their bottom line but also society and the planet.
B Corp is a highly respected certification and achieving this means Asteri Beauty is joining a select group of companies united in their mission to drive change in society through ethical and sustainable business. Asteri Beauty has always admired the B Corp movement and what it stands for. It’s been an ambition from when the company was started to achieve this, and Asteri Beauty is tremendously proud to have achieved it and be the trailblazers in the region.
Asteri Beauty’s journey began in July 2022, with the Asteri beauty brand completing a three-stage process of pre-screening, assessment and verification that has led to the certification today. The rigorous assessment is split up into five categories: governance, environment, community, workers and customers. Within these sections a company can be rated on everything from environmental impact to giving back to communities and must outline their commitments to continuously improve in each area.
