The 2026 FIFA World Cup isn’t just delivering unforgettable football moments—it’s also becoming an unexpected runway for luxury fashion. As players arrive in style, designer accessories have become part of the conversation, with Norwegian star Erling Haaland making headlines for his impressive collection of Hermès handbags.
Haaland’s Passion for Hermès
Known for his commanding presence on the pitch, Haaland has also developed a reputation for his refined fashion taste. Throughout the tournament, he has been spotted carrying several rare Hermès designs, particularly the iconic Haut à Courroies (HAC) collection, a silhouette that predates and inspired the legendary Birkin bag.
Originally created to carry equestrian equipment, the HAC has evolved into one of Hermès’ most exclusive and sought-after designs, making it a favorite among collectors.
Rare Designs That Turn Heads
Among Haaland’s standout pieces is the limited-edition Endless Road HAC, featuring artistic leather patchwork inspired by mountain landscapes. He has also been seen carrying oversized canvas-and-leather designs, as well as striking orange-and-black and moss-green editions that perfectly complement his off-duty style.
Rather than treating luxury bags as occasional accessories, Haaland has made them a signature part of his travel wardrobe.
Football Stars Are Embracing Luxury Fashion
Haaland isn’t the only footballer bringing luxury handbags to the tournament.
Lionel Messi has been photographed traveling with a Hermès HAC, while Virgil van Dijk has also been spotted carrying one of the French maison’s iconic designs. Meanwhile, David Beckham continues to showcase his love for oversized luxury travel bags.
The French national team has also made a strong fashion statement upon arriving at the World Cup. Several players were seen carrying pieces from Hermès, Chanel, and Louis Vuitton. Rayan Cherki arrived with an oversized Hermès Kelly Maxi, while Marcus Thuram turned heads with a vibrant green Chanel bag from the brand’s collaboration with Pharrell Williams.
Breaking Traditional Fashion Rules
Haaland’s handbag choices have sparked widespread discussion across social media. While some questioned his unconventional accessories, many praised his confidence and willingness to challenge outdated fashion stereotypes.
Luxury handbags are increasingly becoming gender-neutral fashion statements, with more male celebrities, athletes, and style icons embracing them as part of their personal aesthetic.
From Equestrian Heritage to Fashion Icon
Interestingly, the Hermès Haut à Courroies was never originally designed as a handbag. Introduced in the late nineteenth century, it was created to transport riding equipment before evolving into one of the world’s most exclusive luxury accessories.
Its timeless craftsmanship later inspired the creation of the Birkin, now considered one of the most desirable handbags in fashion history.
Winning On and Off the Pitch
While Haaland continues to impress with his performances for Norway during the World Cup, he is also proving that modern football stars influence far more than sport.
His blend of athletic excellence and sophisticated style has positioned him among the most fashionable athletes today, demonstrating that luxury, confidence, and individuality have become just as influential off the pitch as talent is on it.
