French fashion house Jacquemus is preparing to stage one of the season’s most anticipated fashion events as it heads to the stunning island of Corsica for the presentation of its Spring/Summer 2027 collection, Le Bonheur.
Renowned for transforming extraordinary destinations into unforgettable fashion experiences, founder Simon Porte Jacquemus once again proves his ability to merge travel, storytelling, and design into a singular visual spectacle. This time, the designer has chosen the historic Phare de la Pietra as the dramatic backdrop for the upcoming runway show.
Perched above the crystal-clear waters of the Mediterranean Sea, the lighthouse offers a setting that reflects the essence of Jacquemus: effortless elegance, sun-drenched landscapes, and a deep connection to Southern European culture. The choice of location reinforces the brand’s ongoing fascination with destinations that evoke emotion, authenticity, and a sense of escape.
Over the years, Jacquemus has become synonymous with destination fashion shows that captivate audiences around the world. From lavender fields in Provence to picturesque coastal settings, each presentation is carefully designed to celebrate the beauty of place while showcasing the house’s distinctive aesthetic. The upcoming Corsican show continues this tradition, promising a striking fusion of natural scenery and contemporary fashion.
The Spring/Summer 2027 collection, titled Le Bonheur—meaning “Happiness” in French—is expected to embody the optimistic spirit that has become a signature of the brand. While details of the collection remain under wraps, the title hints at a celebration of joy, freedom, and the simple pleasures that inspire Jacquemus’ creative vision.
With the Mediterranean landscape serving as its stage and one of Corsica’s most recognizable landmarks at its heart, the presentation is poised to become more than a runway show. It is expected to be an immersive fashion moment that highlights the enduring appeal of destination-driven luxury and the unique storytelling approach that continues to define Jacquemus on the global fashion scene.
