A single luxury timepiece became the centerpiece of an extraordinary charitable moment in Aleppo, as a watch associated with President Ahmad Al-Sharaa ignited widespread attention after being sold for an astonishing $5 million at a public auction. The event highlighted not only the symbolic value of the watch but also the strong spirit of solidarity and philanthropy surrounding Aleppo’s revival efforts.
A Watch That Captivated an Entire City
During a high-profile charity auction held as part of the “Aleppo Is the Heart of All” campaign, a wristwatch linked to President Ahmad Al-Sharaa emerged as the most talked-about item of the evening. The auction, attended by prominent businessmen and community leaders, aimed to raise funds in support of Aleppo’s reconstruction and humanitarian initiatives.
Sold for $5 Million at a Historic Auction
The watch was ultimately sold for an impressive $5 million, marking one of the highest-priced personal items ever auctioned in the city. The winning bid was made collectively by a group of Aleppo’s Old City merchants, reflecting both pride and commitment to the city’s future.
A Gift with Powerful Symbolism
Originally gifted by President Ahmad Al-Sharaa to a senior religious figure in Aleppo, the watch later found its way to the charity auction as a voluntary contribution. Its value transcended material worth, representing leadership, resilience, and national unity at a critical time for the city.
Proceeds Dedicated to Aleppo’s Recovery
All proceeds from the sale were directed entirely to the “Aleppo Is the Heart of All” campaign, which focuses on infrastructure rehabilitation, social support programs, and essential services. The auction itself succeeded in drawing significant attention and financial contributions from across the region.
A Moment That Resonated Beyond Aleppo
The sale quickly gained traction across social media and regional news outlets, sparking discussions about philanthropy, symbolic luxury, and the role of influential figures in supporting post-conflict recovery. The watch has since become a powerful emblem of collective responsibility and generosity.


