Zulal Wellness Resort by Chiva-Som, the Middle East’s first full-immersion wellness destination, proudly announces the appointment of Qatari track and field athlete Mariam Farid as its official Wellness Icon and Brand Ambassador for 2025. This collaboration is part of the resort’s “Friends of Chiva-Som” initiative, which champions holistic health and sustainable living.
Mariam Farid: The New Face of Wellness in Qatar
Renowned for her athletic excellence and community influence, Mariam Farid embodies strength, balance, and authenticity. As an advocate for healthy living, her values align closely with Zulal Wellness Resort’s holistic philosophy. Her appointment as a Wellness Icon reinforces the resort’s commitment to promoting individual, community, and environmental wellbeing.
Celebrating Mangrove Day with a Purpose
In her new role, Mariam participated in a special mangrove forest restoration activity held at the resort on July 26, 2025, in celebration of International Mangrove Ecosystems Conservation Day. Together with the resort, she helped plant 200 new mangrove saplings, symbolizing a deeper connection between human health and environmental preservation. The serene setting of Zulal’s coastal landscape offered a powerful reminder of nature’s role in wellness.
Friends of Chiva-Som: A Global Sustainability Vision
“Friends of Chiva-Som” is a global initiative that unites changemakers who share a passion for sustainability and wellness. It spans both Chiva-Som Hua Hin in Thailand and Zulal Wellness Resort in Qatar. The initiative aims to protect natural ecosystems, support local communities, and promote environmentally conscious wellness tourism on a global scale.
Wellness Experiences and Community Engagement
As a wellness ambassador, Mariam Farid will collaborate with the resort to curate and host a year-round series of wellness activities and exclusive sessions. These programs will be open to all resort guests free of charge and are designed to inspire healthier and more conscious lifestyles. Zulal invites guests and community members to join in this meaningful partnership and participate in upcoming events with Mariam Farid.
