PUMA Middle East proudly unveils the official 2025/2026 season kits for Al Hilal Football Club, celebrating a shared legacy of victory, national pride, and unwavering passion. Carefully designed with intricate details, the new kits honor the Kingdom of Saudi Arabia’s rich cultural identity while reflecting the dynamic spirit of Al Hilal – the most successful football club in Asia and the Kingdom, with over 70 titles that have exceeded expectations.
Design Inspired by Culture and Geography
Rooted in both heritage and ambition, each kit piece pays tribute to Al Hilal’s proud history and deep connection with its devoted fanbase — famously known as “The Blue Wave.” From sharp design lines to striking visual elements, the 2025/2026 kits embody values of perseverance, pride, and excellence.
The home kit draws inspiration from the heart of Najd and the region’s traditional mudbrick houses, symbolizing the club’s humble beginnings in a small area of Riyadh — before ascending to become a national symbol and a dominant continental force. The earthy tones and structural design nod to Al Hilal’s roots while honoring the foundations of Saudi culture.
The Away Kit: A Lunar Journey of Identity
The away kit presents a poetic celestial narrative, echoing the moon’s evolving journey — a direct tribute to the club’s name, Al Hilal, which means “the crescent.” This design seamlessly merges the astronomical symbolism with PUMA’s own vision of storytelling through sport and design. With flowing gradients and cosmic-inspired patterns, the away kit becomes a statement piece — bold, modern, and full of motion.
Continuing Global Impact Through Design
This launch follows the massive global success of the KIDS Super Kit collaboration between Al Hilal and PUMA, which became one of PUMA’s top-selling items worldwide. With the new kits, the brand continues to carry the essence of Saudi Arabia across borders — blending design innovation with cultural representation.
Leadership Reflections on a Shared Vision
Johan Kuhlo, General Manager of PUMA Middle East, commented:
“As a brand with Asian leadership and global ambition, we are proud to grow internationally while staying rooted in our origins. Our partnership with Al Hilal allows us to share authentic Saudi stories through design and to champion both sport and culture on the global stage.”
Esteve Calzada, CEO of Al Hilal, added:
“We are immensely proud to continue working with PUMA to design pieces that allow us to share our heritage with the world. Our recent championship not only showcased our athletic abilities but also allowed us to represent our country through shirts that resonated globally. We hope this new collection receives the same warm welcome from our incredible fans.”
Availability
The 2025/2026 Al Hilal home and away kits are now available at PUMA stores, on PUMA.com, at official Al Hilal outlets, via Blue Store, and through selected partners across the region.
