Global diamond powerhouse De Beers has officially opened the doors to its stunning new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with the prestigious Chalhoub Group.
Known for its poetic connection to nature and over 135 years of diamond expertise, De Beers brings to Dubai a world where craftsmanship meets storytelling. Drawing inspiration from the golden dunes of Namibia, the lush Okavango Delta in Botswana, and South Africa’s vibrant ecosystems, the new boutique reflects the House’s core ethos—transforming the beauty of the natural world into timeless jewellery creations.
A Space Designed for Wonder
Located in the Grand Atrium of Dubai Mall, the boutique is inspired by De Beers’ iconic Old Bond Street flagship in London. Bathed in the brand’s signature hues of blue, white, and orange, the store is crafted to offer an immersive experience. Open, inviting spaces meet intimate VIP salons, allowing guests to discover De Beers’ most exquisite diamonds in complete privacy and elegance.
A Curated Celebration of Nature and Rarity
To celebrate this opening, De Beers is showcasing exceptionally rare diamond solitaires, exclusive High Jewellery pieces, and an impressive range of Fine Jewellery. The House’s most iconic collections take center stage, including:
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Talisman Collection – Celebrating its 20th anniversary in 2025, this bold line features a mix of rough and polished diamonds, reflecting ancient strength and spiritual energy.
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Enchanted Lotus Collection – Inspired by the symbolic purity of the lotus flower from Botswana, these pieces offer crisp, modern interpretations of a sacred natural element.
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De Beers RVL – A sleek, geometric collection made for stacking, designed as an expression of individuality.
Craftsmanship Meets Innovation
Every piece at the new boutique reflects De Beers’ unwavering commitment to quality. Artisans blend traditional goldsmithing with cutting-edge techniques to enhance the brilliance and character of each diamond. From white diamonds to rare Fancy colours and “Natural Works of Art,” the offering is both refined and emotionally resonant.
A Word from De Beers and Chalhoub Group
Matthew Ives, Senior Vice President Commercial at De Beers, shared:
“We are delighted to open our new flagship within the iconic Dubai Mall. This space celebrates our diamond expertise and distinctive design DNA. We welcome visitors to discover the beauty, emotion, and legacy of De Beers.”
Eric Vergnes, Vice President for Jewellery at Chalhoub Group, added:
“Partnering with De Beers on this flagship reaffirms our commitment to elevating the luxury jewellery experience in the region. This boutique perfectly reflects De Beers’ rich heritage and aligns with our strategic vision.”
Beyond Beauty: Building Forever
More than just a jeweller, De Beers is committed to sustainability and ethical practices through its long-term vision, Building Forever. This means ensuring all diamonds contribute positively to the communities and environments from which they come—fostering fairness, safety, and long-term prosperity.
