The Bowery Company, the award-winning contemporary furniture and accessories brand founded in Dubai in 2014, has announced the opening of its flagship showroom in Riyadh’s Al Olaya district. This milestone marks the brand’s expansion into the Saudi Arabian market, embodying its motto, “Localizing Design,” which aims to elevate the interior design landscape in the region. The brand’s expansion aligns with Saudi Vision 2030, contributing to the Kingdom’s rapid development and meeting the growing demand for sustainable, high-quality interiors across residential, commercial, governmental, and hospitality sectors.
The newly opened 1,000-square-meter showroom features an exclusive selection of globally renowned Scandinavian furniture brands, including Gubi, Audo, &Tradition, Ferm Living, Verpan, and Louis Poulsen—many of which are making their debut in the region. The curated collection reflects Saudi Arabia’s growing inclination toward interiors that blend elegance with functionality, featuring ornate dining tables, luxurious modular sofas, and eco-friendly décor pieces.
A Hub for Interior Design in Line with Saudi Vision 2030
Speaking on the expansion, Christiane Nasr, Founder and CEO of The Bowery Company, stated:
“We are thrilled to contribute to the remarkable transformation of the Kingdom’s interior design scene, driven by Saudi Vision 2030. More than just a retail space, our Riyadh showroom serves as a creative hub, offering architects, designers, and project planners a diverse range of sustainable and modern interiors tailored to support large-scale developments and Saudi Arabia’s rapid growth.”
The Bowery Company is set to support large-scale projects in the region by establishing a ready stock inventory of 10,000 pieces in Saudi Arabia, catering specifically to corporate clients in the commercial, governmental, and hospitality sectors. This initiative ensures streamlined project execution, faster delivery timelines, and efficient logistics to meet the Kingdom’s ambitious development goals. The brand also provides end-to-end project consultation services, from concept ideation and project specification to final execution, supported by its dedicated interior design and FF&E (Furniture, Fixtures & Equipment) teams based in Riyadh and Dubai.
