7awi Media Group, a leading digital publishing powerhouse in the MENA region, has released an in-depth whitepaper titled “Consumer Behavior in Ramadan: A Deep Dive into Food, Sustainability, and Appliances.” The report explores the shifting consumption habits during Ramadan, focusing on food choices, sustainability awareness, and the increasing demand for kitchen appliances.
Through extensive research and a consumer survey conducted across key GCC markets, the whitepaper sheds light on how Ramadan traditions are evolving, offering brands valuable insights into consumer priorities and spending behavior.
“This whitepaper is a testament to our commitment to delivering data-driven insights that empower brands to make informed decisions. Ramadan is a time of deep cultural significance, and understanding consumer behaviors during this period is crucial for businesses looking to build meaningful connections,” said Anas Abbar, CEO of 7awi Media Group.
Key Findings from the Whitepaper
- Sustainability Takes Center Stage: 56% of respondents actively manage food waste, yet 16% admit to discarding leftovers, signaling a gap in sustainable habits.
- Changing Food Priorities: Consumers balance nutrition, tradition, and convenience, with 38% preferring home-cooked meals but an increasing number opting for ready-made options.
- The Ramadan Appliance Boom:5% of respondents purchase new kitchen appliances specifically for Ramadan, with air fryers, pressure cookers, and blenders leading the demand.
- Gen Z’s Impact on Consumption Trends: This digitally savvy generation is prioritizing sustainability, efficiency, and smart cooking solutions in their Ramadan shopping habits.
The whitepaper also features expert interviews with Menna Shahin, Thomas Schmelter, Alexandra Popa, offering first-hand insights on sustainability in the F&B industry, responsible consumerism, and evolving shopping behaviors.
“Our goal with this report is to bridge the gap between consumer expectations and brand strategies. By leveraging these insights, businesses can tailor their Ramadan campaigns to align with what truly matters to their audience,” Rasha Abushamaa, Marketing & Communications Director at 7awi Media Group.
Industry Experts Weigh In
Menna Shahin, Co-founder of eJaby, emphasized the urgency of tackling food waste, stating:
“Food waste surges by 25% during Ramadan, making it essential for F&B brands to adopt sustainable practices. This is not just an environmental necessity but a business opportunity to drive impact and efficiency.
Thomas Schmelter, Area GM of IHG Hotels, highlighted the hospitality sector’s role in promoting sustainability:
“At IHG Hotels, we’re leveraging AI-driven food waste tracking and portion control initiatives to create more responsible dining experiences, particularly during Ramadan.”
Alexandra Poppa, Senior Digital Marketing Manager for Localy, the UAE-based fresh grocery delivery platform, spoke on consumer shopping behaviors:
“Our data shows that fresh produce demand spikes significantly during Ramadan, with a shift toward healthier, locally sourced ingredients. Consumers are becoming more conscious of the quality and origin of their food, presenting a unique opportunity for brands to strengthen their sustainable supply chains.”
Where to Access the Whitepaper
The full report is now available for download on [Link], offering brands, marketers, and industry professionals an exclusive look into consumer behaviors shaping the Ramadan experience.
For media inquiries, interviews, or partnership opportunities, please contact: [email protected]
About “7awi Media Group”
7awi Media Group is a leading digital platform for media and advertising solutions targeting the Middle East and North Africa. “7awi” owns and manages a rich and varied group of electronic portals with more than 29 million monthly users and more than 100 million followers on the social media with offices in the United Arab Emirates, Jordan, Egypt and Saudi Arabia.
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