Roger Vivier unveils Viv’ on the Run, a contemporary sneaker that redefines urban sophistication with an effortless blend of style and freedom.
In the new video-led advertising campaign, conceived by Creative Director Gherardo Felloni, French actress and model Lou Lampros brings the spirit of the sneaker to life. The narrative unfolds as Lou’s character leaves her Parisian apartment carrying a mysterious box. In the car, when traffic halts her journey, she exchanges her high heels for the Viv’ on the Run sneakers within, stepping confidently into the vibrant streets of Paris. Spontaneous, playful, and free, she embodies both the city and the design’s spirit: a celebration of movement, self-expression, liberation, and joie de vivre.
Inspired by iconic sneakers from the late 1990s and early 2000s, Viv’ on the Run channels cultural touchpoints that transcended fashion: from the rebellious spirit of streetwear of the Hip Hop community to the understated glamour of figures like Lady Diana or John Kennedy Jr. The design also pays homage to pop culture moments like Julia Roberts in Runaway Bride, showcasing sneakers as symbols of unrestrained freedom.
At its core, Viv’ on the Run is unmistakably Roger Vivier: an expression of refined savoir-faire and Parisian essence—comfortable yet elevated, joyfully elegant, and rooted in a tradition of savoir-faire and design innovation. The design evolves the legacy of the Maison’s iconic Choc heel, first introduced in 1959. Known for its inward-arching, concave shape that softens the sharpness of the stiletto, the Choc heel revolutionized women’s footwear by rebalancing the foot and tipping it towards forward motion. Reimagined for the modern sneaker, the thick sole and mid-sole balance comfort with an elevated aesthetic—effortlessly chic and never overstated.
Further inspired by technical footwear such as motorbike and hiking shoes, the Viv’ on the Run presents a lugged sole made in EVA, a material less dense than rubber, ensuring a secure grip while maintaining lightness for agile movement.
The design cleverly combines smooth Nappa leather and a technical fisher net fabric, emphasizing the Maison’s commitment to detail and quality. Adding a signature Vivier twist, the iconic buckle—available with or without crystals—can be attached to the laces or removed for a custom look.
The four main variations in the collection come in white with either silver or rose-gold leather, in black with white accents, and finally in a nude coloring with a luminous pink-gold sheen. Each design blends contemporary versatility with the timeless elegance of Roger Vivier.
