A survey conducted by YouGov in collaboration with the Four Seasons Hotels and Resorts delves into key sleep patterns and methods to enhance guest experiences while ensuring their well-being and satisfaction.

In a world increasingly focused on wellness, consistent and quality sleep has become essential for maintaining balance amidst the fast-paced pressures of urban lifestyles, particularly in the GCC region. To gain deeper insights, Four Seasons recently partnered with YouGov to explore sleep patterns and behaviors among residents of this area.

The findings offered valuable perspectives that enriched Four Seasons’ approach to enhancing its offerings, aiming to guarantee high-quality sleep experiences for guests in the region and worldwide, helping them relax and recharge.

Key Insights from the GCC Sleep Survey

The survey, which included 2,727 participants, revealed notable aspects of sleep habits in the region:

• Sleep Duration: 51% of respondents reported sleeping between 6 to 8 hours per night, while only 19% achieved the recommended 8 hours or more. Meanwhile, 24% regularly slept less than 6 hours.
• Importance of Sleep: 62% of participants in the GCC consider sleep highly important for their well-being, with women (67%) prioritizing it more than men (59%). Married individuals with children (65%) valued sleep more than single individuals (55%).
• Effects of Sleep Deprivation: Common symptoms of sleep deprivation included fatigue (58%), headaches (56%), and low energy (52%). Fatigue was most pronounced among participants aged 45 and above, with 65% reporting this symptom compared to a general average of 48%.
• Regional Differences: Sleep patterns varied across the GCC, with Bahrain reporting the highest average sleep duration (56% sleeping 6–8 hours) compared to lower averages in Saudi Arabia and Kuwait (48%).

A Home Away from Home

Understanding the secrets to perfect sleep is crucial for hotels aiming to offer an unparalleled relaxation experience. Here are some key factors:

• Amenities and Comfort: GCC participants ranked high-quality mattresses and pillows (62%), temperature control (61%), soundproof walls (53%), and blackout curtains (51%) as essential for restful sleep in hotels.
• Gender-Based Experiences: Men (53%) reported better sleep quality in hotels compared to women (51%).

Sleep Tourism in the Hospitality Sector

The survey highlights the growing awareness of quality sleep as a cornerstone of overall wellness. High-profile travelers are increasingly seeking “sleep tourism,” which focuses on short stays designed to improve rest and rejuvenation.

Four Seasons is uniquely positioned to meet these needs by addressing common sleep barriers with offerings such as:

• Signature Mattresses: Customizable beds featuring three mattress topper options, including Signature Plush and Firm.
• Luxurious Bedding and Robes: Premium linens and plush robes that elevate bedtime into a luxurious ritual.
• Enhanced Sleep Environments: Double-glazed windows for soundproofing, in-room temperature control, and blackout curtains.
• Tailored Experiences: Recognizing the importance of sleep for women and families with children, hotels offer gender-specific amenities and family-friendly packages for a comfortable stay.

Four Seasons Sleep Experiences

To take sleep quality to the next level, Four Seasons offers curated sleep-focused experiences at select properties, allowing guests to explore wellness solutions tailored to their needs:

• Sleep Rituals at The Pearl Spa, Four Seasons Resort Dubai at Jumeirah Beach: A unique sleep journey featuring an exceptional tea ritual, foot bath, aromatic breathing exercises, a 20-minute back massage, and a 20-minute scalp massage.
• Custom Pillow Menu at Four Seasons Hotel Bahrain Bay: Guests can choose from a variety of pillows, including the Symphony Pillow for ultimate relaxation, the Long Hug Pillow for added comfort, and the V-shaped Pillow for proper neck and shoulder alignment.
• The Pearl Spa & Wellness, Four Seasons Abu Dhabi at Al Maryah Island: Offers sound therapy, focused meditation, and personalized yoga sessions to reduce stress and improve sleep quality.
• Wellness Programs at Four Seasons Hotel Amman: Includes complimentary nighttime stretch classes, yoga sessions, and meditation for enhanced sleep quality.

As sleep tourism emerges as a leading trend, Four Seasons ensures an extraordinary sleep experience through unmatched luxury, customizable amenities, and exceptional personalized service. By leveraging these insights, Four Seasons empowers its guests to discover the rejuvenating power of sleep, enhancing their wellness and vitality.