Ahmed Seddiqi & Sons, the region’s premier retailer of luxury watches and jewelry, has announced the launch of the Rolex Certified Pre-Owned (CPO) Program in an exclusive dedicated salon at the Rolex boutique in Wafi Mall.
Elevating the Value of Pre-Owned Watches
Introduced by Rolex in 2022, the Certified Pre-Owned Program aims to enhance the value of pre-owned Rolex watches that are over three years old. The program ensures the authenticity of all pre-owned Rolex timepieces, available exclusively at authorized locations. This underscores Ahmed Seddiqi & Sons’ standing as an official Rolex retailer in Dubai. The program offers customers the opportunity to purchase pre-owned watches meticulously selected by the Ahmed Seddiqi & Sons team and certified by Rolex.
Certification and Quality Guarantee
Each certified pre-owned Rolex watch comes with an official Rolex certificate that guarantees its authenticity. Buyers also receive a certified warranty card confirming the watch’s originality and flawless performance. These timepieces come with a new two-year international guarantee, reflecting Rolex’s renowned standards of precision, durability, and water resistance.
A Rare Collection of Unique Timepieces
The Rolex Certified Pre-Owned Program at Ahmed Seddiqi & Sons offers a distinctive collection spanning decades. More than half of the collection comprises rare and unique pieces. This selection has been carefully curated by members of the Seddiqi family, leveraging their deep expertise and understanding of the region and its clientele.
Salon Opening and Future Expansion Plans
The dedicated Rolex Certified Pre-Owned salon, spanning 290 square feet, is set to open in Wafi Mall on November 29, 2024. Looking ahead, the program will expand to include a digital platform on Seddiqi.com by 2025, making it even more convenient for customers to explore and purchase certified pre-owned Rolex watches.
CEO Statement
Commenting on the launch, Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi & Sons, said:
“Building on our legacy of over seven decades, the Rolex Certified Pre-Owned Program marks an important milestone in our commitment to our customers. This initiative not only enhances our offerings but also creates an exciting platform for watch enthusiasts to explore their passion for exceptional timepieces. We look forward to opening a new chapter in our relationship with watch collectors and customers, offering them a trusted avenue to acquire rare and unique watches.”
A Program for All: From Collectors to First-Time Buyers
The program welcomes all watch enthusiasts, from seasoned collectors to first-time buyers. Visitors can explore the carefully curated collection, try on watches, and make purchases at the newly launched salon.
About Ahmed Seddiqi & Sons
Founded in 1950, Ahmed Seddiqi & Sons is the leading retailer of luxury watches and jewelry in the UAE. The company prides itself on delivering an unparalleled luxury retail experience, offering a carefully curated selection of over 100 brands across more than 50 locations. Renowned for its expertise in horology, commitment to service excellence, and diverse portfolio, Ahmed Seddiqi & Sons continues to craft unique experiences for its clientele.
This expansion into certified pre-owned timepieces further cements Ahmed Seddiqi & Sons’ reputation as a leader in the luxury retail space, creating new opportunities for watch aficionados in the region.
